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Mobile shopping skyrockets Thanksgiving and Black Friday
New York -- When compared with a baseline shopping period of mid-October of this year, total mobile visits on Thanksgiving and Black Friday increased 93%. Data from multichannel platform provider Usablenet also shows that overall mobile transactions increased 219% and total revenue from mobile transactions increased by 368%.
In addition, average order value increased by 56.3%, conversion rates increased by 93%, and shoppers spent an average of 47 seconds longer on site (the average length of visit was just more than six minutes per site).