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Fiscal fitness begins with a price-match diet
By Rodney Mason, CMO, Parago
When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers. Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.
A recent national shopper behavior study by Parago found that:
• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;
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The 5 Most Surprising Stats of the 2013 Holiday Season
By Netta Kelvis, head of marketing, Custora
[Editor’s Note: Custora has released its Holiday 2013 E-Commerce Recap, which is based on the company’s real-time dashboard aggregating data from over 100 U.S. retailers. Here's a blog post by Custora’s head on marketing summarizing the recap's highlights.]