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Is Amazon Prime’s Fee Hike a Savvy Move or a Potential Crack in its Armor?
By Tom Caporaso, CEO of Clarus Marketing Amazon Prime’s recent decision to raise its annual membership fee probably didn’t come as a surprise to anyone within the online retail or subscription e-commerce industries. The company had been talking about increasing its subscription fees by $20 to $40 since at least January, so the biggest news might have been the price point Amazon chose. -
Report: Costco seeks younger customers
Issaquah, Wash. – Costco Wholesale Corp. is reportedly attempting to draw in younger customers. According to The Seattle Times, after recently missing quarterly earnings estimates, Costco is taking active steps to attract a younger shopper demographic.
These steps include piloting a same-day delivery service with Google in San Francisco, building up its social and online efforts, and increasing its offerings of organic products such as kale.