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7-Eleven debuts mobile delivery app in ‘the city that never sleeps’

7-Eleven is making it easier for customers in the Big Apple to get their hands on essential merchandise, from munchies to toiletries.

The convenience store retailer launched its mobile delivery app, 7Now, in New York City. The service, which launched in August, is available to customers in Manhattan, Brooklyn, and Queens. Delivery times vary based on location, according to the company.

Shoppers can download the app from the Apple Store or Google Play, and receive free delivery on their first three orders. In addition to paying for orders through the app, they can track orders and receive notifications of orders in transit, and a promotion and message center keeps customers abreast of deals, and according to Google Play.

7-Eleven began testing the ordering app at select Dallas stores in December. Participating stores enabled customers to place orders for delivery or pick them up in-store.

“We are happy with the results in Dallas-Fort Worth, as well as in New York City,” Gurmeet Singh, chief digital officer and CIO of 7-Eleven, told Chain Store Age. “We expect this market to be one of our top performers, and are excited to deliver an even higher level of convenience to our Manhattan customers.”

7-Eleven plans to expand the service to Washington D.C., followed by a national expansion. While the company did not share a timeframe for the rollout, 7-Eleven is bullish on customer adoption. “We will continue to drive awareness about this great new service, and continue to see positive momentum in our delivery orders and app downloads,” Singh added.

7Now is not 7-Eleven’s first digital engagement tool. The retailer continues to expand its 7Rewards app-based customer loyalty program, and in November the company integrated its 7-Eleven Bot on Messenger, which allows users to engage with the brand from within Facebook.
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