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Google, Inc.

  • Report: Google tracks Web ad influence on in-store purchases

    Mountain View, Calif. – Google is reportedly piloting a service known as In-Store Attribution Transaction Reporting in AdWords that lets retailers compare how their AdWords Internet search campaigns affect in-store sales. According to the Wall Street Journal, the service matches data from anonymous tracking cookies to in-store sales data provided by technology providers including DataLogix, Acxiom, LiveRamp, and Epsilon.

  • ChannelAdvisor upgrades omni-channel platform

    Research Triangle Park, N.C. -- ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can advertise special offers within Google product listing ads, and ChannelAdvisor’s new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers.  

  • NYC: Ripe With Urban Retail Possibilities

    By Scott Klatsky, director of retail leasing, Time Equities, Inc.

    New York City is the world’s retail hub — and within the city are major opportunities for retail expansion.

    In fact, Time Equities, Inc., has availabilities all over Manhattan — from Greenwich Village/NYU to Midtown to Upper West Side to Tribeca to Financial District ... even Brooklyn Heights.

  • EBay, Wal-Mart, Google endorse GS1 online commerce guide

    Lawrenceville, N.J. -- EBay, Google and Walmart have endorsed a new GS1 U.S. guide that resolves incorrect and duplicate product information online. Developed for e-tailers, retailers, e-commerce platform providers, content aggregators and content distributors, the GTIN Validation Guide offers best practices for leveraging GS1 standards to enhance the consumer shopping experience while boosting e-tailer efficiency, revenue and loyalty.

  • Study: Amazon, Google among top brands

    New York – Amazon.com and Google were among the biggest winners in the annual CoreBrand Top 100 Most Powerful Brands Rankings for 2014, both increasing in their rankings. Walgreens and UPS dropped 11 spots each.

    The report ranks the top 100 corporate brands in terms of market reputation and awareness. Consumer-cyclical and consumer-staple brands represent 58 of the top 100 corporate brands, which CoreBrand says indicates that the most powerful brands have a strong connection to consumers.

  • Google Glass in partnership with Luxottixa

    New York -- Italian eyewear maker Luxottica Group SpA has entered into an agreement to design, develop and distribute glasses based on Google's Internet-connected Glass eyewear.

    Luxottica said that its two major brands, Ray-Ban and Oakley, would be part of the deal. No financial terms were discussed.

  • Wearable tech takes fashionable step forward

    The worlds of technology and fashion continue to merge with the most recent example involving the Fossil Group’s involvement with Google for a new line called Android Wear.

    Fossil Group, the $3.3 billion global fashion accessories company, said it was working with Google to support the extension of Android technology in wearable products branded as Android Wear. As part of the launch, Google also released a developer preview of Android Wear so that developers are better able to build rich wearable experiences for their existing Android apps.

  • Report: Chinese e-commerce company Alibaba plans U.S. IPO

    Hong Kong – Chinese e-commerce platform provider Alibaba Group Holding Ltd. is reportedly planning a U.S. initial public offering (IPO). According to Bloomberg, Alibaba has received approval from Hong Kong regulators for its proposed governance structure.

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