Food Lion's focus on employee excellence was on display this week when the grocery chain recognized some of its exemplary managers with awards.
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Food Lion debuts ‘How Refreshing’ campaign
A new ad campaign from Food Lion, airing in select markets, promotes the message that the retailer has raised its standards, but not its prices.
The new campaign plays on familiar themes in the grocery industry — convenience, freshness, price and trust — and is designed to support Food Lion’s effort to upgrade the store experience in key markets, where major remodeling and remerchandising efforts have occurred.

