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Burlington Stores updates comp-store sales guidance for Q2
Burlington Stores has updated its comparable store sales guidance for the second quarter ending Aug. 2 and launched a debt refinancing transaction.
Based on the company’s results quarter to date and its estimates for the remainder of July, comparable store sales for the quarter are expected to increase between 3% and 4% — not as much as last year’s second quarter comparable-stores sales increase of 7.8%, but better than its previous estimates of 2% to 3%.
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Ben & Jerry’s launches omnichannel food truck promo in NYC, Portland
Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.