Burlington adds CPG and Macy’s muscle to board

PepsiCo’s top marketer and a former top Macy’s executive are the newest members of off-price retailer Burlington Stores board of directors.



The operator of more than 500 stores expanded its board to eight members with the addition of Frank Cooper III, chief marketing officer, global consumer engagement for PepsiCo’s global beverages group, and William “Mac” McNamara, former chairman and CEO of Macy’s Midwest division.



“I am delighted to welcome Frank and Mac to the Burlington Stores board adding further strength and range to our board of directors,” said Burlington president, CEO and chairman Tom Kingsbury. “Frank’s proven track record in brand development and significant experience in digital and social media will be highly valuable to our company. Equally important is Mac’s deep knowledge of retail. Mac is a highly talented merchant and marketer demonstrated by his many accomplishments during his 30-year career at Federated/May Company.”



Kinsgbury added that Burlington will look to leverage the pair’s experience in its ongoing efforts to capitalize on an enhanced off-price operating model.



Cooper was elevated to his current role at PepsiCo in 2010 after previously serving as CMO of sparkling beverages for PepsiCo Americas Beverages. Prior to PepsiCo, Cooper served as vp of interactive marketing at America Online and also co-founded in 1998 Urban Box Office Networks. A Harvard Law School graduate, Cooper began his career at music labels such as Motown and Def Jam Records.



McNamara spent 30 years in the department store industry. He began his career at Filene’s, a division of May Department Stores, rising through the ranks of the merchandising organization. In 1995, he was promoted to lead all brand merchandising and private label product development for ladies sportswear. In 2000, he was promoted to vice chairman of May Department Stores and in 2005, upon completion of the merger between Federated and May, he became chairman and CEO of the company’s Midwest division. In 2008, McNamara became president of Macy’s Reinvent Strategies and served in that capacity through his retirement in 2009.