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Five Reasons Social Retailing Will Explode in 2017
For a long time, social wasn’t a closed-loop system; but with the shift of e-commerce to mobile-first, brands can now use the data and features of social media to create hyper-personalized connections that get users to buy. And as a result, retailers can better track in-channel purchases, as well as multi-touch attribution. -
Amazon Go’s Implications for an Industry in Need of a Revolution
Amazon fired the first shots of a long-needed retail industry revolution recently with its announcement of Amazon Go. While most major retailers have been working on solutions to many of the point-of-sale issues that a checkout-less store solves; Amazon is simply going to eliminate these issue entirely — at least in its own stores.

