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Francis departure muddies marketing outlook, clouds Canadian entry
The revelation this week that Target chief marketing officer Michael Francis had jumped ship to become president at JCPenney was a surprising development that sucked some of the oxygen out of the retailer’s Minneapolis headquarters. Target is all about marketing and Francis was instrumental in shaping some of the most interesting customer communications the marketing world saw during the past decade. He was so highly thought of that earlier this year he was tapped to lead Target’s entry into Canada, arguably the company’s most significant longer term growth driver.
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Michael Francis leaves Target for J.C. Penney
New York -- In a surprise announcement, Target said that Michael Francis, executive VP and chief marketing officer of Target Corp., has elected to leave the company. In January, 2011, Francis was charged with overseeing with Target’s Canadian entrance.
The retailer was short on specifics regarding Francis’ departure.
"We would like to thank Michael for his many contributions and wish him the best in his future endeavors" said Gregg Steinhafel, chairman, president and CEO, in a statement.