-
This is what grocery shoppers value the most
Fresh produce comes out on top as the most important feature to customers in their grocery store experience. That’s according to a new report by Acosta, a full-service sales and marketing agency in the CPG Industry, in which fresh produce (89%) ranked as a more important feature than competitive pricing (86%) and product selection (84%). -
Study: Targeting Hispanics worthwhile for grocery retailers
Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”

