Acosta, Inc.

NEW YORK — Francisco Costa, who serves as women's creative director for Calvin Klein Collection will design a limited edition capsule dress line exclusively for Macy's.

According to Macy's, this is the first time Costa has designed a more affordable dress offering for a national retailer.

To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.