Acosta, Inc.

A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.

JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, is partnering with the Wounded Warrior Project to hold the 2013 Believe in Heroes campaign. 

Alain Poirier has joined Tompkins International as VP business development.

In his new role, Poirier will identify opportunities and develop solutions to ensure that clients achieve their business objectives, according to a Tompkins statement. Poirier previously held various executive and sales leadership positions for companies such as Aldata, Sterling Commerce (IBM), TrueDemand (Acosta), and Manhattan Associates.

The nation’s leading retailers and consumer brands have joined forces to benefit America’s veterans thanks to an innovative program developed by Acosta Sales and Marketing.

Jacksonville, Fla. — A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

JACKSONVILLE, Fla. — Retired Kroger president and COO, Don McGeorge, has joined the board of directors of Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry.

During his time at Kroger, McGeorge was responsible for all of the company’s supermarket divisions, advertising, customer relationship marketing, manufacturing, merchandising and procurement, pharmacy and retail operations until his retirement in 2009. 

NEW YORK — Francisco Costa, who serves as women's creative director for Calvin Klein Collection will design a limited edition capsule dress line exclusively for Macy's.

According to Macy's, this is the first time Costa has designed a more affordable dress offering for a national retailer.

To be successful, growth strategies must go beyond theoretical strategic platitudes, proprietary consumer and shopper insights, robust analytics, and innovative growth platforms; they ultimately must be measurable. To be successful in today’s fast changing world, CPG companies and retailers need to be able to quickly confirm that their strategies are working and, if they are not, quickly regroup and adapt. Strategies today need to be living, evolving blueprints that are continually tested, measured, and reinvented.