Acosta, Inc.

Interactions, a company that organizes event marketing and product demonstrations for retailers and brands, has appointed Jerry Slater as VP of operations.

Slater will lead Elite Marketing Interactions, the company’s in-house group dedicated exclusively to Meijer, the Grand Rapids, Mich.-based retailer that operates 203 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. In his new role, Slater is responsible for overseeing the company’s day-to-day operations and will be based in the Grand Rapids office.
 

Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, today announced that David Moran has joined its board of directors. 

Marlborough, Mass. – According to the latest edition of the seasonal “The Why Behind the Buy” report from Acosta Sales & Marketing, consumers are increasing their usage of every digital tool except for email in their shopping activities. Concurrently, consumers are using traditional tools such as coupons and store flyers less frequently.

Specific results include:

A new report from Acosta Sales & Marketing quantifies the extent to which technology usage among shoppers is growing and traditional vehicles are losing their impact to influence retail trips and spending behavior.

JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, is partnering with the Wounded Warrior Project to hold the 2013 Believe in Heroes campaign. 

Alain Poirier has joined Tompkins International as VP business development.

In his new role, Poirier will identify opportunities and develop solutions to ensure that clients achieve their business objectives, according to a Tompkins statement. Poirier previously held various executive and sales leadership positions for companies such as Aldata, Sterling Commerce (IBM), TrueDemand (Acosta), and Manhattan Associates.

The nation’s leading retailers and consumer brands have joined forces to benefit America’s veterans thanks to an innovative program developed by Acosta Sales and Marketing.

Jacksonville, Fla. — A new report from Acosta Sales and Marketing reveals that consumers at all income levels consider price before making a purchase, showing that economic concerns affect everyone.

JACKSONVILLE, Fla. — Retired Kroger president and COO, Don McGeorge, has joined the board of directors of Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry.

During his time at Kroger, McGeorge was responsible for all of the company’s supermarket divisions, advertising, customer relationship marketing, manufacturing, merchandising and procurement, pharmacy and retail operations until his retirement in 2009.