Target, Williams-Sonoma test ads in ChatGPTTwo well-known retailers are among the first participants in a new advertising pilot program on a next-gen artificial intelligence platform. Retail Technology News: January updateRetailers in January 2026 focused technology efforts in areas including virtual try-on, unified commerce and agentic shopping. Amazon discontinuing Amazon One palm payment at retailers in June Amazon is pulling the plug on retail use of a groundbreaking biometric customer payment solution it rolled out during the COVID-19 pandemic. Amazon Web Services signs $580M cloud contract with U.S. Air Force The hosted cloud computing division of Amazon is participating in a major U.S. Air Force cloud initiative. Tommy Hilfiger, Calvin Klein parent teams with OpenAI PVH Corp. is co-developing enterprise artificial intelligence functionality with a major AI research organization. NRF 2026: Retail's Big Show - It’s the data, stupid Artificial intelligence is only as "smart" as the data supporting it. Amazon offers portable RFID 'Just Walk Out' lanes for pop-up venues Amazon is launching a portable cashier-free shopping experience that can go on the road with events and pop-ups. Three tech questions NRF 2026: Retail’s Big Show will answer The annual NRF "Big Show" will once again serve as a bellwether for the direction retail technology will take in the coming year. Amazon integrates instant meal shopping into browser-based Alexa model The latest version of the Amazon Alexa voice-enabled device, complete with meal planning and shopping features, is available via browser. Google enables selfie-based virtual try-on Google’s latest enhancement to its virtual try-on feature eliminates the requirement for shoppers to have a full-body photo. First Previous 3 4 5 6 Next Last