Generative AI

Sephora is linking its consumer app to the ChatGPT next-gen artificial intelligence platform.

Artificial intelligence is already creating a paradigm shift in retail, and the preparing for the future means adapting now.

The human side of artificial intelligence was on full display at the Shoptalk 2026 conference in Las Vegas.

Walmart is expanding the shopping features available to its customers in the ChatGPT model.

Shopping agents are rapidly growing in usage among consumers, and retailers need to adapt.

Amazon is making a major multi-billion commitment to collaborate with OpenAI on the development of innovative artificial intelligence solutions.

A direct-to-consumer beauty brand is in a new partnership to let consumers find the lashes that best match their individual characteristics and then get a virtual preview.

The explosion of artificial intelligence-powered search engines is leading organizations to double down on marketing efforts.

Amazon continues expanding the functionality of its mobile artificial intelligence customer tool known as "Rufus."

Consumers shopping for luxury products show some specific behavioral patterns regarding a popular next-gen artificial intelligence model.