True Beauty Lashes offers virtual lash matching and try-on
A direct-to-consumer beauty brand is in a new partnership to let consumers find the lashes that best match their individual characteristics and then get a virtual preview.
True Beauty Lashes has collaborated with Perfect Corp., a provider of artificial intelligence and augmented reality beauty and fashion technology, to develop a proprietary solution called LashLovr. The solution leverages Perfect Corp. virtual try-on and face analyzer APIs to allow shoppers to visually preview their recommended lashes in real time, directly on their face, before purchasing.
LashLovr features include multi-attribute eye shape personalization, daytime and nighttime lash recommendations, access to a 50-plus-SKU catalog designed for real fit variation, virtual try-on, and a limited-time complimentary virtual application support call after purchase
After users gain insight into the type of eye shape they have to receive personalized recommendations, they can then preview their recommended lashes directly on the results page and try on their lashes via Perfect Corp.’s virtual try-on technology.
“LashLovr represents a shift in how beauty should be experienced," said Lisa Stroud, founder of True Beauty Lashes. "Instead of forcing customers to adapt to products, we built a system that adapts to them. We empower shoppers to understand their eye shape and how different lash styles interact with their features, then bring that knowledge to life through visualization powered by Perfect Corp.’s virtual try-on technology. Together, this creates a seamless way to shop for lashes and sets a new standard of personalization within the beauty industry."
In addition to apparel and eyewear, virtual try-on solutions have proven popular in the cosmetics vertical. For example, Ulta Beauty offers a generative AI-based mobile app experience called GLAMlab Hair Try-On that lets users take a photo, upload a headshot or use a model’s picture to virtually see near-instant, realistic previews of how different hair colors and styles would look.
And Walmart is another Perfect Corp. partner. The discount giant offers a virtual try-on makeup experience via its iOS app which allows its customers to virtually try-on makeup products across the blush, lip color, eye shadow and bronzer categories. .
[READ MORE: Walmart uses AR to let customers try on makeup — virtually]
“LashLovr is a powerful example of how AI and AR can be used to solve real consumer pain points”, said Alice Chang, founder and CEO of Perfect Corp. “Our APIs are designed to help brands of all sizes implement personalized, high-performing shopping experiences with speed and flexibility.”
