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Staples survey: Holiday shoppers seek omni-channel solutions
Framingham, Mass. – Holiday shoppers are seeking omni-channel solutions. According to a new national survey from Staples, two-thirds of consumers say they are equally as likely to purchase gifts online as they are to shop in-store.
The Staples study also reveals that 87% of gift shoppers admit they’ve had problems buying presents during the holiday season and 63% of gift givers report that nearly half of the people on their list are difficult to buy for, causing stress and frustration.
Other findings include: -
Michaels rolls out interactive service ahead of holiday
Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.
After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.