Cabela's unveils new mobile website

Cabela's has launched an improved mobile website for customers using handheld devices or smartphones, just in time for the holiday season.



According to the specialty retailer, the site gives customers a seamless mobile shopping experience and offers the same information and services as the desktop version.



“Cabela’s is dedicated to keeping in touch with our customers and being easily accessible all the time,” said Corey Bergstrom, Cabela’s VP of digital and e-commerce. “With our updated mobile website, we are able to provide services that customers will find convenient, plus full access to Cabela’s products.”



Consumers will be able to add items to their shopping cart, purchase gift cards, locate stores or click to call to place an order all via their smartphones. They will also be able to use Cabela’s Club Visa card points when checking out.



The mobile website, like its desktop counterpart, features hunting, fishing, camping, hiking, boating and wildlife-watching products, as well clothing and outdoor-themed gifts and furnishings.



“The millennial shopper wants and expects different options when shopping,” Bergstrom added. “Cabela’s is making it as easy as possible to access our extensive assortment of outdoor merchandise, as well as store location information.”