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Three-in-10 Valentine’s purchases are mobile
Paris – Valentine’s Day has its origins in ancient Roman times, but that doesn’t mean the holiday isn’t keeping pace with modern technology. By analyzing data from 48 million online transactions made via desktop, smartphones and tablets from more than 200 U.S. retailers, advertising company Criteo determined that three out of 10 Valentine’s Day purchases will be made on mobile.
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L Brands gives shareholders big gift
Shareholders of Victoria’s Secret parent company L Brands received an early Valentine’s Day gift after the company said fourth quarter profits were much better than expected and it would pay a $2 a share special dividend.
The company said same store sales increased 7% and total sales for the four week period ended Jan. 31 increased 7% to $783.1 million. Sales for the full fourth quarter period also increased 7% to slightly more than $4 billion while same store sales grew 6%.

