Seasonal

Target turns stores into mobile game for the holidays—with help from Google

Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic. The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component. The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.
Study – Omnichannel retailers win Cyber Week; growing demand for in-store pickup
San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

Study – Americans will save on gifts with loyalty points

Cincinnati – Ever wonder what to do with all those unused loyalty points you probably have floating around? According to a survey of 1,000 U.S. consumers by loyalty intelligence provider Colloquy, six out of 10 shoppers intend to use points they’ve earned through customer-loyalty programs to save money on holiday gift-buying this year.

That represents a 22% increase in the number of shoppers who are planning to cash in reward points on gift purchases, compared to the 2013 holiday season.
Take that Amazon: TGI Fridays deploys in-store “Mobile Mistletoe” drones
comScore: Desktop Cyber Monday sales pass $2 billion

Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.
The Amazon Effect: Retail’s Santa Clause or Grinch?

By Leela Rao-Kataria
Kantar Retail: Black Friday diluted as promotional activity timeline expands

Boston - A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores Nov. 22/Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29/Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.

In other results, 65% of shoppers surveyed chose not to shop because of crowds while 42% stayed out of stores to avoid traffic.
Stratford Square Mall fights crime with Axis Network Cameras

CHELMSFORD, Mass. - Chicago-area Stratford Square Mall is relying on Axis Communications’ network cameras to protect public safety and minimize shoplifting during the holiday shopping season. Along with an increase in sales, the holiday season can also bring an increase in merchandise shrink, adding more incentive for mall managers to have eyes throughout the facility.
Holiday shopping just one big video game at Target

Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.
Something’s cooking at Barnes & Noble

The nation’s largest retail bookseller has dreamed up another innovative way to drive traffic to its stores.

Barnes & Noble has announced that it will be sponsoring the Barnes & Noble Cookie Bake-Off, a contest in which customers can submit cookie recipes for a chance to win prizes and have their winning cookies sold in Barnes & Noble stores.
Cyber Monday retains digital dominance

The dynamics of Thanksgiving weekend retail activity continue to evolve, but Cyber Monday still rules with sales that topped $2 billion for the first time ever this year.
Cost Plus invites customers for tea

Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.