Seasonal

First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

A familiar name factors heavily into the online holiday shopping plans of consumers.

REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.

The Seattle-based retailer announced Monday that more than 150 other companies, nonprofit organizations and agencies that support state and national parks are also encouraging people to spend Black Friday outside. As Thanksgiving approaches, REI says it plans to recognize the hundreds of thousands of people and partner organizations that are opting to enjoy the outdoors with friends and family.

A familiar name factors heavily into the online holiday shopping plans of consumers.

According to a new poll from Reuters and Ipsos, 51% of consumers plan to do most or all of their online holiday shopping at Amazon.com. This dwarfs the next-most-popular specific retailer, Walmart, favored by 16%.

Other traditional and online retailers combined for the second-highest response of 18%. Other popular retailers with low responses include Target (3%) and Macys (2%).

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Williams-Sonoma says its customer-focused strategy and brand portfolio led to its earnings spike in the third quarter and will further position the company for growth into the holiday season.

Hibbett Sports says strong expense control and footwear sales helped the retailer increase earnings in the third quarter.

The Alabama-based sporting goods retailer reported that for the third quarter ended Oct. 31, profit was $18.7 million, or 79 cents a share, up from $16.9 million, or 67 cents, a year earlier. Revenue increased 4.6% to $228.3 million. Same-store sales increased .6%.

There is a new lifestyle publication in circulation — and it’s the product of two diverse companies.

Real estate developer Simon has joined with media company Conde Nast to produce a 98-page publication – Simon Magazine – designed to provide readers with the latest must-haves and must-dos, from fashion and beauty to dining and travel. It’s the first time Conde Nast has worked with a brand to create custom editorial content on such a wide scale.

An analysis of Amazon.com’s holiday pricing for its best-selling items reveals two key strategic trends.

According to research from product intelligence technology provider 360pi, Amazon’s top two price dynamic categories: were best-selling office/school products (55% repriced one day to the next) and best-selling toys/games (45%).

Other categories that saw a high level of price dynamism were electronics and clothing, which are both highly contested gift categories.