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Nielsen: Digital shopping to drive holiday sales in 2016
As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales. This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores. -
A.T. Kearney: Economic resilience spikes holiday spending
Forty percent of U.S. consumers plan to spend more this year than during the 2015 holiday shopping season, driven by better job prospects and an improving economy. That’s one of the findings of the A.T. Kearney 2016 Holiday Shopping Survey, which was conducted online from Oct. 24 – Oct. 25, 2016.

