Winter Holidays

New York – When it came to fulfilling holiday deliveries, Apple, Dell, Nordstrom and Zappos stood out among other major competitors. According to research from StellaService, all four provided an aggressive guarantee that orders placed by Dec. 23 would be delivered by Christmas and managed to meet that promise in all regions of the U.S.  

Didn’t get your Christmas gifts delivered on time? Don’t blame the major carriers this year, according to a new study from Kurt Salmon.

UPS, FedEx and the U.S. Postal Service held up their end of the bargain this year when it came to delivering packages in time for Christmas, according to an analysis by the consulting firm. However, a troubling 13 percent of last minute e-commerce orders did not reach recipients in time for Christmas versus a 15 percent failure rate last year.

Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.

In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.

New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales.   In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.  

New York - The day after Christmas (Dec. 26) posted the highest traffic for online shopping, with 125 points, since the 2014 holiday shopping season began. According to Verizon Retail Index data, year-over-year, traffic attributed to online shopping was on par (125) with the same day in 2013.  

New York – The weekend of Dec. 20-21, which included “Super Saturday” (the last Saturday before Christmas) saw the highest daily back-to-back Internet traffic from online consumer retail shopping activity since tracking began before the Thanksgiving weekend. According to the Verizon Retail Index, average daily traffic was 119 on Saturday and 122 on Sunday.  

Chain Store Age wishes everyone a safe and happy holiday!  Our offices will be closed Wednesday, December 24th,  Thursday, December 25th and Friday, December, December 26th.  We will return to normal business hours on Monday, December 29th.  We wish you and your family a joyous and peaceful holiday season!

By: Sunil Oberoi, Symphony Teleca Corp.   With the holiday shopping season officially in full swing, many retailers are facing the challenge of reaching consumers during this traditionally noisy time of year.  And since today’s consumer is more connected than ever, they expect retailers to meet the demands  of their omnichannel lifestyle, meaning they want  their shopping experience to be personalized to their interests and needs.