Winter Holidays

Retailing Today will be closed for the New Year holiday, Dec. 31 through Jan. 2, and will publish again on Monday, Jan. 5. The editors and publishers of Retailing Today would like to wish you and your families our very best wishes for a happy and healthy 2015.

Mike Troy, Editor, Retailing Today

Lebanon, Tenn. – Cracker Barrel Old Country Store is taking a decidedly new-fangled approach to promotion. The casual dining chain has enlisted Nashville-based advertising agency Redpepper to create a holiday-themed social marketing campaign.   The promotion targets a younger, more social demographic with Facebook posts. Some posts in the campaign have received more than 10,000 interactions.

Rite Aid wants to ring in the New Year with more sales and is counting on a generous new seasonal savings and rewards initiative.

The company has announced it is offering its wellness+ loyalty program members the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products now through Jan. 24.

Reston, Va. -  Although full results aren’t in yet, holiday e-commerce sales in 2014 look like a healthy improvement from 2013. According to data from comScore, for the holiday season Nov. 1 through Dec. 21, $48.3 billion has been spent online, marking a 15% increase from the corresponding days the previous year.   

It remains to be seen how Big Lots performed this holiday season, but the closeout retailer’s catchy and original television advertising drew accolades from industry experts.

In a recent piece in Ad Age, Big Lot’s holiday campaign “Nailed It” was singled out by writer Ken Wheaton as the top campaign of the season.

Didn’t get your Christmas gifts delivered on time? Don’t blame the major carriers this year, according to a new study from Kurt Salmon.

UPS, FedEx and the U.S. Postal Service held up their end of the bargain this year when it came to delivering packages in time for Christmas, according to an analysis by the consulting firm. However, a troubling 13 percent of last minute e-commerce orders did not reach recipients in time for Christmas versus a 15 percent failure rate last year.

Retailers’ with robust mobile e-commerce capabilities were able to cash in on Christmas Day as sales increased 8.3% compared to the prior year, according to the latest update from IBM’s Digital Analytics Benchmark report.

In addition to the 8.3 percent in online Christmas Day sales, IBM said mobile device traffic increased 18.6 percent to account for 57.1 percent of all Christmas day e-commerce traffic. Mobile sales increased 20.4 percent and accounted for 34.8 percent of all online sales, according to IBM.

New York - Christmas Day saw both strong online and mobile sales. Key Christmas Day trends reported by the IBM Digital Analytics Benchmark include an 8.3% year-over-year increase in online sales.   In addition, mobile traffic accounted for 57.1% of all online traffic on Christmas Day, an increase of 18.6% from the prior year. Mobile sales accounted for 34.8% of all online sales on Christmas Day, an increase of 20.4% year-over-year.