Winter Holidays

This holiday season offers retailers something they haven't experienced in five years.   For the first since 2012, there will be four Saturdays in December prior to Christmas Day, according to Shoppertrak, which noted that the busiest shopping day of the year will fall on Black Friday, Nov. 24. Saturday, Dec. 23 and Saturday, Dec. 16 are expected to be the second and third busiest shopping days, respectively. (The full list is at the end of the article.)  

Black Friday is still No. 1 when it comes to setting sales records.   Black Friday, which falls on Nov. 24 this year, will be the busiest digital shopping day in U.S. history, exceeding Cyber Monday (Nov. 27) for the second year in a row, according to a report by Salesforce.  

Target Corp. is raising the stakes in the battle for retail store talent — and giving its employees a holiday surprise in the process.   The discounter on Monday announced plans to raise its minimum hourly wage for all associates to $11 in October. It also pledged to increase the rate to $15 by the end of 2020. The retailer said the move will help it better recruit and retain top-quality staff and provide a better shopping experience for customers.  

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.   

Overall positive economic conditions will propel retail sales online as well as of offline this coming holiday season.   That's according to a report by Forrester, which predicts that U.S. online holiday sales will grow 12% to reach $129 billion in 2017, compared to $115 billion last year. Offline holiday sales will inch up 0.3%, to reach $549 billion in 2017.  

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).  

UPS is ramping up its holiday workforce.   The company plans to hire approximately 95,000 seasonal employees to support an anticipated increase in package shipments during the 2017 holiday shopping season. UPS expects increased delivery volume to span between early November and January 2018.    This marks the fourth straight year that UPS is hiring this number of employees for the holiday season, according to Reuters.   

FedEx will have new shipping rates starting January 1, 2018.   All subsidiaries, FedEx Express, FedEx Ground and FedEx Freight, will increase their shipping fees by an average of 4.9%. The company is also imparting additional surcharges across other services.   For example, FedEx Express shipping rates will spike by an average of 4.9% for U.S. domestic, U.S. export and U.S. import services. FedEx One Rate pricing will increase by an average of 3.5%.