Lessons // Learned

Here are some insights from IBM* regarding last year’s holiday season that retailers would do well to keep in mind as they finalize plans for holiday 2016:



1/ Make mobile a key part of your integrated customer engagement strategy. Mobile traffic and sales continue to rise year after year. Create a mobile-friendly customer journey and content for the mobile experience, using tools to enrich the channel.



2/ Optimize your website for all screens. Leverage analytics to increase customer engagement and conversion on your site, regardless of device being used. Compare the actions of those who purchase to those who don’t, and use the information to optimize for every device.



3/ Don’t run out of the season’s hottest gifts: Get insights and foresights about which products are trending and make sure to stock your “shelves” well in advance.



* IBM’s U.S. Online Holiday Shopping Recap Report 2015