Winter Holidays

Study: What drove online holiday sales growth?
The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.
J.C. Penney overcomes warm weather with enhanced omnichannel capabilities
Less than 12 hours after Macy’s shared bleak holiday results, J.C. Penney Co. said enhanced digital capabilities and strong demand for its private-label offerings helped it to produce strong holiday season same-store sales growth, which allowed the company to reaffirm its full year profit forecast.

The magic is gone: Macy’s closing stores and cutting jobs

Macy’s said warm weather took a huge toll on holiday sales, which were much worse than expected, prompting the company to announce major cost-cutting moves.
Macy’s cutting thousands of jobs as part of big cost-cutting initiative

Macy’s lowered the ax on Wednesday, announcing major cost-cutting moves on the heels of holiday sales that were much worse than expected.
Study: Holiday shoppers have return preferences

Retailers seeking to make the holiday return process as pleasant as possible need to offer a few specific features.

According to a new post-holiday study of 500 adult U.S. consumers from location-based mobile platform provider Retale, 24% of those surveyed stated that they are likely to return or exchange at least one of the presents that they received this holiday season.
Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

Harry & David
Bon-Ton repeats promotion where everyone wins

The Bon-Ton Stores is back with a popular promotion that increases store traffic, generates sales, saves customers money and benefits the communities where it operates 270 department stores.
Online retailers have happy New Year

All was not quiet on New Year’s Day for online retailers and their customers.

According to Verizon Retail Index data, broadband traffic attributed to e-commerce shopping activity reached new heights over the New Year’s holiday weekend (Jan. 1-3). E-commerce traffic posted highs of 28%, 32% and 36% respectively above average daily levels on those three days – a similar pattern to the prior year. Notably, Sunday posted the highest activity of the season to date which is consistent with a trend identified by Verizon during the 2014 season.
Amazon reports happy holiday for sellers

Some of the details are vague, but businesses and individuals selling items via Amazon.com experienced a generally successful holiday season.

According to figures released by Amazon, more than 23 million items were ordered worldwide from sellers on Amazon on Cyber Monday, a more than 40% increase year-over-year. Use of the Amazon Sponsored Products targeted advertising service by sellers grew more than 100%year-over-year worldwide. Clicks on Sponsored Products in the U.S. grew by more than 200% from the previous holiday season.
Study: FedEx beats UPS in on-time deliveries

FedEx on-time performance went up this holiday season while UPS did not fare quite as well.

According to new data from package tracking provider ShipMatrix Inc., FedEx met its guarantees of one-, two- and three-day holiday deliveries 97.8% of the time in 2015. This marked an improvement from 97.3% in 2014 and 95.4% in 2013.
UPS: No holiday break for shipping

Christmas may have passed, but the holiday shipping surge continues

According to UPS, the holiday peak shipping season will extend well into the first week of the New Year. On Jan. 6, 2016 (National Returns Day) alone, consumers are expected to ship more than a million packages back to retailers. By the end of the first week of January, UPS expects to deliver more than 5 million return packages, an increase of 500,000 from the 2014-15 holiday returns season.
IBM: Holiday shoppers go high-tech

Retailers just went through an increasingly digital and mobile holiday season.

According to analysis performed by the IBM Watson business intelligence platform, the average order value for the mobile and desktop shopper combined was $127.49, up 2.5% from 2014 ($124.33).

Consumers also shopped via their mobile devices in growing numbers. Mobile traffic exceeded desktop, traffic, accounting for 52% of all online traffic. This was a 17% increase in mobile traffic from 2014.