Research Topic

Louisville, Colo. – When it comes to filling their tanks, consumers are most satisfied by two retailers.

Wawa and Costco are the most satisfying gas station/convenience store and wholesale/grocery/big box retailers for fuel, respectively, according to a new survey of 6,935 U.S. consumers by Market Force Information.

New York -- Ollie’s Bargain Outlet raised $143 million in a wildly successful initial public stock offering that positions the company for steady expansion of its 181 unit store base beyond core markets.

Ollie’s co-founder and CEO Mark Butler told Retailing Today that although the company has identified 950 suitable store locations, proceeds from the IPO will be used to repay debt and the company will maintain a measured pace of expansion.

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

Washington, D.C. -- The National Retail Federation on Wednesday asked the Labor Department to give businesses more time to respond to the administration’s proposal to expand overtime saying the plan’s “drastic changes” will require “extensive analysis” and require companies to speculate on “hypothetical proposals.”

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.

Washington, D.C. - Parents this year will be a little more cautious about their back-to-school spending.

According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs.