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Survey: Nike swooshes past back-to-school competitors
Beloit, Wis. – Athletic brand Nike, which first rose to dominance with the ascent of longtime spokesperson Michael Jordan as an NBA superstar in the early 1990s, is maintaining its leading position with consumers.
According to a new survey of 1,000 U.S. adults by online deal site FatWallet, a leading 41% of kids are asking for Nike products this back-to-school season.
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Infographic: Base in-store promotions on consumer behavior
Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.
In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.
Click here for the infographic.

