Research Topic

Washington, D.C. - The National Retail Federation (NRF) is now a little less rosy in its sales expectations for 2015. The NRF has lowered its full-year retail sales forecast because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014.

However, NRF still expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1% in 2015 from 2014, but today’s revision lowers the forecast to 3.5%.

The quest for innovation in the retail industry often requires unconventional partnerships, as Williams Sonoma has proven with its new Harvard smoker.

The retailer tasked one of Harvard University's engineering classes to come up with a better way to barbecue and smoke meats. In the end, a team of students invented a smoker that can eliminate hot spots and keep a constant and precise low temperature both in the smoker and the meat itself. The retailer is now is in the process of developing and producing the unit, which could retail for under $1,000. 

Beaverton, Ore. – Consumers have judged the checkout experience, and found it wanting. According to a new survey of about 2,000 U.S. adults conducted by Harris Poll for barcode technology provider Digimarc Corp., 88% of respondents want their store checkout experience to be faster.

Austin, Texas – Parents are always telling their school-aged children that character is key, and they also apply a version of that maxim to back-to-school shopping. According to a recent survey by RetailMeNot, parents say their kids want school supplies featuring popular characters from films and TV shows.

Respondents indicated their children want "Minions"-themed school supplies the most (33%) followed by "Jurassic World" (31%), "SpongeBob" (24%) and "Star Wars" (22%).

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.

Grand Rapids, Mich. – Back-to-school shoppers are both willing to spend more and also seeking savings this season. According to a new survey that department store chain Meijer conducted of its customers, approximately 92% of households with school-age children plan to spend the same amount or more than the previous year for back-to–school supplies.

Washington, D.C. - Following up on last month’s U.S. Supreme Court ruling upholding the constitutionality of the Affordable Care Act (ACA), the National Retail Federation (NRF) and other business groups today urged Congress to move quickly on reforms to the five-year-old healthcare law.

“We write to urge Congress to put priority attention toward easing the cost and compliance burdens associated with the Affordable Care Act,” the groups said in a letter to members of the House and Senate.

With back-to-school shopping on the horizon, parents are looking to get their shopping started early in the hope of getting the best deals, according to Meijer’s customer survey.