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Who’s spending money … and where are they spending it?
New York -- The big spenders are at Costco.
People spent 149% more at Costco than at other retailers, according to mobile-location firm Placed, which linked store spending to tracked locations. Best Buy BJs, Sam's Club and Ikea also ranked high, Advertising Age reported.
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Five marketing myths about millennials
New York -- A recent study shatters several myths about the largest generation of young people since the baby boomers: millennials.
“At 79 million strong, the millennial generation has a tremendous amount of spending power that is growing rapidly,” said Robert Tomei, IRI’s president of consumer and shopper marketing.
Tomei said he sees a lot of potential for marketing growth.

