Consumer Attitudes & Behavior

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Walnut Creek, Calif. – Retailers are taking advantage of volumes of Big Data and advanced analytical technology to uncover deep insights on customer behavior. However, according to a new study from RSR Research, they may be focusing on customer behavior to an extent they overlook other valuable insights.

More and more consumers are motivated by loyalty programs than ever before, according to the 2015 Bond Brand Loyalty Report.

Bond Brand Loyalty’s fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Seattle -- Starbucks Corp. is extending its college tuition assistance plan for workers to cover the entire cost of getting an online bachelor's degree. The coffee giant launched the program with Arizona State University in June 2014. At the time, it was limited to juniors and seniors looking to complete their degrees. But in a major expansion of the benefit, Starbucks said it will now cover the full cost of the four-year online degree.

In a column I wrote between Black Friday and Christmas last year, I talked about how “apparel sales have been languishing”, and I mentioned that the “industry buzz is all about the struggles in apparel, where retailers just can’t seem to discount clothing enough to get things to pick up.”

San Francisco - Shopping activity in March 2015 was relatively flat compared to the same month the prior year, yet rebounded from a lethargic and wintery February. According to new monthly benchmark data from Euclid Analytics, traffic declined less than expected year-over-year due to holiday shopping for an early-April Easter.

In-store engagement improved significantly year-over-year, as consumers’ desire to spend re-emerged after a subdued winter. Euclid estimates sales growth in the following retail verticals of:

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include: