Consumer Attitudes & Behavior

Waban, Mass. – Supermarket chain H-E-B is the most trusted chain in the most trusted niche of retail. H-E-B took the top spot in the 2015 Temkin Trust Ratings, which measured the trust of 10,000 U.S. consumers across 293 companies in 20 industries.

Most Americans plan to stock up on food and clothing for the Easter holiday, according to the National Retail Federation.

NRF’s Easter Spending Survey conducted by Prosper Insights & Analytics reports that the average person celebrating Easter will spend $140.62, slightly more than last year’s $137.46. Total spending for Easter, which includes purchases of apparel, decorations, gifts, candy, food, flowers and more, is expected to reach $16.4 billion.

Washington, D.C. -- The average person celebrating Easter this year will spend $140.62, slightly more than last year’s $137.46, according to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics. Total spending for Easter is expected to reach $16.4 billion.

New York -- The collapse of oil prices translates into a huge tax cut for 90% of the economy, former CNBC host, economist and newspaper columnist Larry Kudlow told attendees at Chain Store Age’s 51st annual SPECS show. Kudlow was a keynoter at the event, which was held at the Sands Expo, Venetian/Palazzo Hotel, Las Vegas, March 15 – 16, and brought together retail executives in store planning & design, construction and facilities.
 

New York – Multicultural consumers are growing in importance as the U.S. increasingly becomes a multicultural country. According to an upcoming study from Nielsen, “The Multicultural Edge: Rising Super Consumers,” multicultural consumers today are leaders in technology adoption.

New York -- Retailers in the United States are taking a huge risk by underestimating the buying power of the over-50 generation, according to a new report by the Fung Business Intelligence Centre.
 
The study, “A Booming Opportunity: Profiling from a Graying America,” finds that the aging Baby Boomers will continue to be a growing consumer market for the next 20 years.

Boston -- Walmart narrowly leads the one-stop basket assessment versus Target, according to the latest Kantar Retail basket pricing study, which examines a basket of grocery, HBA, and general merchandise items. Study findings indicate Target’s overall basket is 3.5% more expensive than Walmart’s and Walmart leads in each of the sub-baskets, with the strongest lead in general merchandise.
Notable findings from the study include:

New York -- Lowe’s is looking to put smile on the face of residents who live in the 10 U.S. cities hardest hit by this past winter by giving the areas a makeover. Lowe's said it will deploy Lowe’s "Heroes," or employee volunteers, to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.