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Consumer Attitudes & Behavior

  • Target appeals to Hispanic shoppers in new marketing campaign

    Target is trying to increase its appeal with Hispanic shoppers by launching a new marketing campaign focusing on customs that are unique to many Latino communities.

    The campaign, called “Sin traduccion,” or “No translation,” will feature two television ads, as well as digital and in-store components.

    According to Ad Age, the campaign is meant to be a celebration of moments, traditions and emotions that are treasured by many in the Hispanic culture and spark a larger conversation with the community.

  • Store Design: Quantifying the bottom line results

    New York -- Retailers who take a holistic approach to measuring the benefits of new store designs are most successful in accurately quantifying the bottom-line results, according to new research from EWI Worldwide and A.R.E. (the Association for Retail Environments).

  • Publix, Aldi tops in customer experience rankings

    Publix, Aldi and H-E-B now share something else besides operating in the grocery sector: They all do a stupendous job of serving their customers.

    According to a study of 10,000 U.S consumers, the three supermarket chains earned the highest scores in the 2015 Temkin Experience Ratings. The list ranks 293 companies across 20 industries.

    Joining those firms in the top 12 spots are retailers Chick-fil-A, PetSmart, Amazon.com, Trader Joe's, Papa John's, Walgreens, and Hannaford's.

  • Survey: Free shipping still drives online purchases

    Reston, Va. - Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, “free” is a driving factor to complete the sale. According to the second UPS Pulse of the Online Study conducted with comScore Inc., American online shoppers are open to new trends on social media and in-store technologies, making more purchases on tablets than any other market.

  • Publix, Aldi, H-E-B top Temkin Experience Ratings

    Waban, Mass. – Publix, Aldi and H-E-B share something besides all operating in the grocery sector. Based on a study of 10,000 U.S consumers, the three supermarket chains earned the highest scores in the 2015 Temkin Experience Ratings that ranks 293 companies across 20 industries.

    Joining those firms in the top 12 spots are retailers Chick-fil-A, PetSmart, Amazon.com, Trader Joe's, Papa John's, Walgreens, and Hannaford's.

  • BDO survey: Retail ripe for M&A activity in 2015; increased focus on EBITDA

    Chicago -- Expect another busy year of retail mergers and acquisitions, according to an annual survey of retail CFO’s by BDO USA. In the most bullish forecast for deal flow in the survey’s nine-year history, 16% of surveyed retail CFOs cite M&A activity as the growth tactic they are most heavily focused on for 2015, up from just 3% in 2014. Seventy-three percent of the CFOs expect the activity will take place primarily in the United States, and 15% expect Asia to see the most activity.

  • Lumber Liquidators hit hard by '60 Minutes' report

    When Lumber Liquidators executives talked about earnings in a conference call last week, they alluded to an upcoming "60 Minutes" investigation of the company's business practices. Turns out, the CBS report was a lot more damning than some analysts expected.

    The company's shares tumbled drastically on Monday, with the stock price falling more than 24%.

  • NPD partners with Slice for e-commerce data offering

    Palo Alto, Calif. - Global information company The NPD Group has partnered with Slice Intelligence to provide comprehensive, retailer-independent e-commerce data available. For the first time, NPD will offer comprehensive, cross-retailer e-commerce data that is directly measured from e-receipts from Slice’s panel of two million consumers.

    The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.

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