Consumer Attitudes & Behavior

New York – Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.

Cheshunt, U.K. – Philip Clarke, CEO of leading U.K. grocery and general merchandise retailer Tesco plc is publicly resisting calls for his resignation following a 6% decline in annual profits and 3% quarterly drop in U.K. same-store sales. Tesco has reported falling profits for two consecutive years following 20 years of continual profit growth.

New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

Washington, D.C. – A rising percentage of online U.S. adults report experiencing breaches of their personal data. According to newly released data from the Pew Research Center, 18% of online adults have had important personal information stolen, such as their Social Security Number, credit card, or bank account information.

Washington, D.C. – Spurred by warmer spring weather, U.S. retail sales, which exclude automobiles, gas stations and restaurants, increased 0.8% adjusted month-to-month in March and 1.6% unadjusted year-over-year, according to estimates from the National Retail Federation (NRF).

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

New York -- March was a so-so month for retailers, whose performance was impacted by unspring-like, cold temperatures in many parts of the country and a late Easter. (Easter falls on April 20 this year as opposed to March 31 last year.)

The eight retailers tracked by Thomson Reuters posted a 2.2% increase in March same-store sales, better than the expected 1.4% increase.

New York -- Increasing tax burdens (76%) are the top concern of retail CEOs, according to PwC’s 17th Annual Global CEO Survey. Worries about the tax burden were followed by the government response to the fiscal deficit and debt burden (74%), over-regulation (69%), the high and volatile prices of raw materials (68%), and exchange rate volatility (64%).

Bentonville, Ark. – Wal-Mart will carry Wild Oats organic food items later in April with a new, more affordable price point on products covering a broad variety of categories. Wal-Mart estimates customers will save 25% or more when comparing Wild Oats to national brand organic products.