Consumer Attitudes & Behavior

Boston – Kohl’s will be pleased to hear that women love shopping for clothes there. According to a new survey from Piper Jaffray, a leading 12% of female consumers selected Kohl’s as their preferred clothing brand/store/website for spring 2015. Macy’s took second place with 9%, followed by J.C. Penney and Wal-Mart (7%) and Amazon (5%).

Kohl’s has taken the top spot in Piper Jaffray’s biannual survey since fall 2013.

New York -- U.S. consumers want a more personalized retail experience but are conflicted about disclosing the type of personal information that goes along with it, according to a survey from Accenture. Nearly 60% of consumers want real-time promotions and offers, yet only 20% want retailers to know their current location and only 14% want to share their browsing history.

The biggest news at the International Home and Housewares Show didn’t involve a new product introduction, but rather an information sharing arrangement between The NPD Group and Nielsen that will help retailers and supplier make sense of the market.

Jeffersonville, Ind. – Despite a large amount of hype, most consumers interested in wearable technology are not currently planning to but an Apple Watch when it becomes available. According to an anonymous online survey conducted in February 2015 by Accent Marketing, four out of five wearable consumers say they do not plan to buy the Apple watch

Washington, D.C. -- Despite harsh winter weather throughout the country, retail industry employment in February increased by 24,000 jobs and has increased 218,000 on a year-over-year basis as retailers and merchants again added strength in numbers to the overall economy, according to the National Retail Federation.

Strong monthly gains were witnessed in apparel, building material and supplies, sporting goods and home and home furnishing sectors. Job gains as calculated by NRF do not include auto dealerships, restaurants or gas stations.

Sea lions, submarines and enough space for 800 stores. That's what the owners of the Mall of America in Minnesota are proposing for the American Dream mall in the Miami suburbs, which could some day be America's biggest mall, according to the Miami Herald.

The newspaper says the project is estimated to cost $4 billion, span 200 acres and employ more than 25,000 people.

Twenty retail industry professionals dreaming of making it big in the retail industry have a unique opportunity thanks to the National Retail Federation.

NRF is collaborating again with University of Phoenix School of Business to award 20 full-tuition scholarships to retail industry professionals who want to enhance their careers through education.

San Jose, Calif. – This winter has not only frozen roads and roofs, but also had a chilling effect on retail sales. According to the monthly Retail Performance Pulse from RetailNext, there was a 10.4% year-over-year decrease in sales on a 12.5% decline in traffic at brick-and-mortar stores for the retail month of February (Feb. 1-28).