NRF creates research and analysis center

The National Retail Federation is investing millions of dollars into research for the retail industry by creating a new center.

NRF plans to form a new department called the Retail Research and Analysis Center to bring together all existing research within NRF and expand upon the wide range of issue areas and trends already studied. The center will focus on four main areas: the economy, legislative and regulatory policy, the retail industry and consumers.

“NRF is at the forefront of research and analysis that impact our industry, the consumers it serves and the economy in which it operates,” said NRF President and CEO Matthew Shay. “By significantly investing in the future expansion and scope of NRF research, our members will have additional tools and insight as they operate in a very dynamic marketplace. And, our advocates will have the facts they need to advance retail’s policy agenda.”

Shay announced that Ellen Davis will now serve as NRF’s senior vice president of research and strategic initiatives. Davis will also continue to function as executive director of the NRF Foundation.

“It is extremely exciting to be a part of building upon one of the core services we provide to our members, the media, analysts and decision makers,” Davis said. “Studies, surveys, white papers and critical analysis by industry leaders help us frame policy debates, identify trends, and change perceptions about retail’s evolution. As the nation’s largest private-sector employer and an industry that contributes $2.6 trillion dollars annually to the U.S. GDP, the retail industry impacts all sectors of our economy and is uniquely positioned to provide business insights and analysis to shape key debates in Washington.”

NRF has started an extensive search for a vice president of research development and industry analysis, reporting to Davis. Current staff and consultant resources are being utilized and additional dedicated staffing is anticipated.

“NRF is an acknowledged leader in advocacy, research, education and analysis. The formation and funding of the Retail Research and Analysis Center will allow us to take this important function to the next level, with the resources necessary to deliver real results for our members and the industry,” continued Shay.

NRF is the world’s largest retail trade association.