Consumer Attitudes & Behavior

Memphis —  Fred’s Inc. remained unprofitable for its fifth consecutive quarter as pharmacy continued to weigh the chain down.

Fred’s reported a bigger-than-expected net loss of $4.9 million in the second quarter, down from $16.4 million for the same period last year. 

Reductions in the percent of revenue represented by cost of goods sold and selling, general and administrative expenses helped shrink net loss.

Net sales grew 10%, from $491.18 million to $546.08 million, while same-store sales grew 0.9%.

New York -- Global mobile commerce is set to explode, according to Coupofy.com, a Seattle-based database of online coupon codes.  
The company predicts global mobile commerce will grow 42% annually between 2013 and 2016, compared to 13% for regular e-commerce. Mobile shoppers will spend an estimated $600 billion in 2018, up from $200 billion in 2014.

See more here.

Minneapolis - The number of digitally distributed coupons for CPG brands on key websites received nourishment from food shoppers in the first half of 2015.

Overall CPG digital coupon distribution increased by 17%, according to analysis conducted by Kantar Media.

The increase was attributable primarily to food areas. Within food, the dry grocery area, which is historically the largest area in digitally distributed coupons, accounted for much of the growth.

New York -- Technology-related spending by chief marketing officers (CMOs) is on the rise.

According to a study from Foundation Capital, technology spend by CMOs will increase 10 fold in 10 years, growing from $12 billion to $120 billion.
 

Seattle – In the aftermath of the Ferguson riots, Starbucks Corp. asked store employees and managers to be extra sensitive to customers who may be feeling emotional about racial issues. Now Starbucks is asking workers in stores to show financial sensitivity.

According to Fusion, Starbucks CEO Howard Schultz sent an internal email to employees and managers in stores asking them to recognize and respond to customers who are experiencing stress and anxiety resulting from the recent global stock market crash.

Chicago -- The nation’s finance chiefs have a lot on their minds these days, from uncertainty in the U.S. economy to cybersecurity to regulatory and compliance issues. Another big concern: Congressional dysfunction around tax reform.

New York -- Consumers didn’t let the heat get them down in August.

Consumer confidence rebounded in August, rising 10. 5 points to the strongest reading in seven months after having fallen sharply in July.

The Conference Board said Tuesday that its index of consumer confidence rose to 101.5 in August, up from a revised July reading of 91.0. It was the best showing since January.

Cambridge, Mass. – It’s not only middle-aged women that like to browse retail stores.

Bucking demographic stereotypes that suggest men and millennials are more tech-oriented, it turns out both groups are more likely than other consumer groups to browse in-store.

At least that’s according to a new study from Adroit Digital, “Marketing to Millennials,” which found that 57% of millennials do the majority of their retail browsing in-store, close to the 61% of consumers 35 and older who are in-store browsers.