Consumer Attitudes & Behavior

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.

Port Washington, N.Y. – Spending during the total back-to-school season (nine weeks ending Sept. 6, 2014) on traditional supplies increased 2% from 2013, with e-commerce acting as a key catalyst at more than 20% growth during the same time period. According to new data from The NPD Group Inc., most back-to-school shopping occurs at retail brick-and-mortar stores (88%), but 2014 online sales claimed an estimated $33 million previously held by brick-and-mortar retailers.

Staples has kicked off a nationwide tour called "Refresh. Recharge. Refuel." The tour aims to encourage office workers across the country to take a break from the daily grind by visiting a large-scale, popup break room stocked with free snacks, coffee and other beverages.

As part of the tour, Staples will host public break room events in 10 major U.S. cities including Boston, New York, Philadelphia, Washington DC, Chicago, Atlanta, Houston, Dallas, San Diego and Los Angeles.

New York -- More than half of consumers will spend more for the Halloween holiday than they’ll spend for either Mother’s Day or Father’s Day, according to the 2014 Halloween Happenings Survey by Alliance Data Retail Services, which manages credit card programs.

Some highlights include:

• 67% of consumers buy Halloween candy that they like, in case they want to enjoy a few treats before the tricksters ring the bell.

Arlington, Va. -- The Retail Industry Leaders Association (RILA) and global sustainability non-profit Forum for the Future have launched a project to empower sustainability initiatives, Retail Horizons. The project is being launched ahead of the RILA 2014 Retail Sustainability Conference held from Sept. 29 to Oct. 2, in Minneapolis. Click here for a two-minute video on the program.  

Skincare brand Olay has selected actress Katie Holmes as its first global brand ambassador. Holmes will represent the Olay global brand campaign “Your Best Beautiful.”

“I’m very excited to be the Olay Global Brand Ambassador,” said Holmes. “Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day.”

According to Deloitte’s annual retail holiday sales forecast, steadily improving economic fundamentals should moderately boost holiday sales in stores and online this year.

Stamford, Conn. -- Half of Americans (49%) plan to shop online earlier for gifts this holiday season, with the main reason being to ensure they receive their packages on time (63%), according to a survey by Pitney Bowes.

New York -- Target Canada is aggressively repositioning to drive its price value, according to a basket pricing study by Kantar Retail.

“Target’s price leadership in Canada has clearly shifted,” noted Robin Sherk, director of retail insights, Kantar Retail, and contributor to the study. “We found that the price of Target Canada’s overall basket was 3.9% less expensive than Walmart’s. In our initial study, the retailers’ basket values were effectively even.”

PayItSimple, a new service that lets consumers charge any purchase on their existing credit cards and pay it back in monthly, interest free installments, has launched in the United States.

PayItSimple supports an omnichannel shopping experience and is available for e-commerce, brick-and-mortar, mobile and all other payment platforms.