Consumer Attitudes & Behavior

Atlanta – A continuing recovery in the U.S. housing market helped The Home Depot Inc. exceed Wall Street projections for net income and sales during the second quarter of fiscal 2015. Net income rose 9% to $2.23 billion, from $2.05 billion the prior-year period.

New York – Ever wondered what is really going on in the minds and lives of today’s college students? Barnes & Noble College, an operator of campus bookstores with more than 720 stores at college and universities nationwide, is accelerating its market research platform.

Expanded research access is intended to help the company’s partners, including colleges and universities, consumer brands and publishers, better understand the thinking, behaviors and expectations of current and future college students and faculty.

Consumers may be shying away from department stores but they are still flocking to off-price retailers such as TJX, which posted impressive sales and revenue growth in the second quarter.

New York – As millennial moms are making back-to-school preparations that include planning school lunches, many are turning to their peers and the Internet to get ideas. According to a survey of millennial moms about their back-to-school lunch plans by online review site Influenster, word of mouth (79%) is the top influencer for school lunch shopping decisions.

That is followed by online reviews (59%), social media (57%), brand websites (43%), television (37%), news websites (16%) and newspapers (15%).

Phoenix – Holiday shopping often starts earlier than commonly thought and also frequently being online. According to a new survey of more than 1,000 U.S. consumers from G/O Digital, 62% of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters look online for holiday shopping deals and discounts.

A new study seems to support the theory that holiday shopping is often starting earlier than commonly thought, especially online.

New York -- Quality flooring is a critical component of every store, and today's retailer has more options than ever before.
 
CSA, in partnership with Tennant, would greatly appreciate your perspective on store flooring, including material preferences, performance factors, and maintenance needs.
 

New York – Teen girls are known for being social, and they are staying true to form for the back-to-school season. According to a study of 1.035 teen girls by Teen Vogue and the International Council of Shopping Centers (ICSC), 75% of respondents will use their smartphone to seek out back-to-school inspirations and ideas.