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Touching Gen Y Shoppers: Creating a Memorable Sensory Experience for a New Generation
By David Ashen, dash design
Lately you can't turn on the television or pick up the newspaper without seeing a story about Millennials, also known as Generation Y. People are endlessly fascinated by their traits, values, work habits and shopping patterns. Why all of this focus on the group of people born between the early 1980's and 2000's?