Consumer Attitudes & Behavior

Well informed. Well connected. Price sensitive.

Those three terms sum up the modern American female consumer, according to a new study from Blackhawk Engagement Solutions, which reveals that that price holds the most weight (75%) when it comes to influencing a purchase, followed by quality (55%). Other factors affecting women’s purchase decisions include brand (31%), store (26%) and availability (14%).

Retailers who fail to maintain a clean, well-maintained store are putting themselves at a strong competitive disadvantage.

That’s the takeaway from a new survey conducted by Harris Poll for the Cintas Corp., which found that 93% of U.S. adults would not return to a retailer if they experienced some type of issue related to the facility. The top five factors that would turn patrons away from a store were:

• General bad odor – 78%
• Dirty restrooms (e.g., floors, stalls, mirrors, odor) – 66%

When it comes to providing digital consumers with a quality online shopping environment, one well-known discount club chain comes out on top.

According to the “2016 Digital Experience Report” from application performance company Dynatrace, Costco led all online retailers in both performance and reliability. Apple followed in a close second place.

User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.

Other notable millennial-related findings include:

An announcement by Target on its website saying it that would allow employees and customers to choose the restroom and fitting room that corresponded with their gender identities has thrust the chain into the middle of a contentious national debate.

At a time when more and more online retailers are successfully expanding to brick-and-mortar locations, it’s worth taking a moment to examine how those brands are approaching the site selection process. The specific and strategic considerations that online retailers review when assessing possible brick-and-mortar locations not only tells us a lot about what’s behind that thought process, but provides important hints about the priorities and perspectives shaping retailer behavior in an increasingly omnichannel world.

The world’s largest social media network showed its chops in the first quarter, reporting impressive increases in revenue, earnings and users that shattered analysts’ expectations.

Facebook reported $2.2 billion in profit for the quarter, ended March 31, up from $1.8 billion in the year-ago period. Revenue totaled $5.38 billion, up 52% over the year ago period.