Consumer Attitudes & Behavior

San Francisco - Shopping activity in March 2015 was relatively flat compared to the same month the prior year, yet rebounded from a lethargic and wintery February. According to new monthly benchmark data from Euclid Analytics, traffic declined less than expected year-over-year due to holiday shopping for an early-April Easter.

In-store engagement improved significantly year-over-year, as consumers’ desire to spend re-emerged after a subdued winter. Euclid estimates sales growth in the following retail verticals of:

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include:

Seattle -- Starbucks Corp. is extending its college tuition assistance plan for workers to cover the entire cost of getting an online bachelor's degree. The coffee giant launched the program with Arizona State University in June 2014. At the time, it was limited to juniors and seniors looking to complete their degrees. But in a major expansion of the benefit, Starbucks said it will now cover the full cost of the four-year online degree.

In a column I wrote between Black Friday and Christmas last year, I talked about how “apparel sales have been languishing”, and I mentioned that the “industry buzz is all about the struggles in apparel, where retailers just can’t seem to discount clothing enough to get things to pick up.”

New York -- Prospects for stellar rent growth and low vacancy helped make San Francisco the top-ranked city, followed by New York, in Marcus & Millichap’s 2015 National Retail Index, an annual real estate ranking of 46 major U.S. markets. Rounding out the top five: San Jose (#3); Austin (#4) and San Diego (#5).

New York -- Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.

New York -- Belk Inc., the largest family owned and operated department store chain in the United States, is exploring strategic alternatives. The news was first reported by Reuters on Thursday, and was confirmed later in the day by the retailer in a statement issued to media outlets.
 

Despite bad publicity from a “60 Minutes” report alleging carcinogens in some of the hardwood it sells, Lumber Liquidators increased sales in the first quarter of 2015.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

Retailers are mostly meeting the needs of today’s omnichannel customer, but there’s still room for improvement, according to a new study.

The 2015 Omnichannel Fulfillment Special Report by Kurt Salmon analyzed retailers’ peak-season fulfillment plans and realities to uncover successes, challenges and opportunities for this year.