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Survey: Online grocery shopping grows in certain directions
Consumers are buying groceries online in increasing numbers, but are following specific trends.
According to a new survey of 12,000 U.S. grocery shoppers conducted by grocery retail consultancy Brick Meets Click and sponsored by SAP hybris, the percentage of U.S. consumers that have purchased groceries online in the past 30 days nearly doubled to 21% in the fourth quarter of 2015 from 11% in 2013. Forty-one percent of consumers have purchased groceries online at some point.
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Study: Younger shoppers want stores
Gen Z and Millennials are big on physical stores — even more so than their older counterparts.
That’s one of the findings of a new research study by insights firm iModerate in which 74% of all respondents said it is important for brands to have a physical location rather than solely selling online. Interestingly, 80% of Gen Zers and 82% of Millennials respondents said it is important, compared to 69% of Gen Xers and 65% of Boomers.

