Consumer Attitudes & Behavior

Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.

As the notion of channel conflict subsides, consumer packaged goods companies who don’t elevate their digital game are playing to lose and a new study from a two industry leaders shows just how much.

The explosive growth of connected devices combined with consumer preference for retailer-brand protection plans creates a growing opportunity for retailers to boost revenue and shopper loyalty. 

When it comes to redeeming their holiday gift cards, consumers overwhelming prefer brick-and-mortar stores.

According to a survey by the International Council of Shopping Centers, 77% of consumers who received gift cards planned to redeem them in a physical store.

When it comes to the customer experience, one retail segment stands out above all others.

Supermarket chains took 13 out of the top 20 spots in the sixth annual Temkin Experience Ratings, with regional grocers Publix and H-E-B earning the highest overall scores. Other supermarket chains in the top 20 were Save-a-Lot, Kroger, Wegmans, Aldi, Food Lion, Shop Rite, Giant Eagle, Trader Joe’s, Wawa (classified as a supermarket by Temkin), Winn-Dixie and Hy-Vee.

Even if overuse of the words disruption and transformation hadn’t diluted their meaning, they would still come up short when describing global economy altering trend envisioned by some that could have a devastating impact on consumer spending.

Deals in “Mind” Games

Brain fitness might seem an unusual specialty for a retailer, but it’s proved a sweet spot for Marbles: The Brain Store.

Founded by Lindsay Gaskins and Scott Brown, the Chicago-based retailer sells games and other items designed to stimulate the brain. It made its debut in 2008, with a kiosk in a local mall. People were intrigued, but they wanted a more engaging shopping experience, said marketing director Hallie Steube.

A strong report on Friday from the Labor Department shows that retail employment was up 51,100 jobs in February on the heels of a gain of 52,100 in January.

Compared with February 2015, retail jobs were up by 247,300. The numbers exclude gasoline stations, automobiles and restaurants.