Consumer Attitudes & Behavior

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

In fourth quarter 2015, mobile phones served as the primary engine of online retailing.

According to the fourth quarter “Demandware Shopping Index,” mobile phones were responsible for all growth in digital visit (112%) and basket (104%) size. Rates exceeding 100% indicate that digital visits and baskets actually shrank among users of tablets and PCs.

Mobile phones also accounted for a solid 68% of majority of digital order growth, with tablets and PCs accounting for the other 32%.

Super Tuesday shed a very strong light on what the general election campaign is going to look like as Hillary Clinton and Donald Trump performed well and solidified their frontrunner status.

More importantly, it was essentially a validation of Donald Trump's campaign style and strategy so far. Whether you are a fan of The Donald or not, it is clear that part of that strategy has been focusing on social issues like immigration, race and other political hot potatoes and pushing issues important to Main Street merchants to the back burner.

Pet Supplies Plus will target California as part of its strategic growth plan for 2016.

The nation’s largest pet franchise, which has more than 330 locations in 26 states, announced it will expand into the Golden State to grow its base of multi-unit franchise partners.

When it comes to fraudulent online transactions, one state in particular may warrant a little extra attention from retailers.

Analysis of millions of 2015 e-commerce transactions by Experian indicates Florida is the overall riskiest state for billing fraud, followed by Delaware; Washington, D.C.; Oregon and California. Billing fraud states are determined by where the consumer whose information was illegally used resides.

As consumers become more tech-savvy, they are becoming more independent in their approach to in-store shopping.

According to a new survey of 682 consumers from store technology provider InReality, shoppers are past the digital "cool factor" and looking for digital implementations in-store that offer the same type of self-directed shopping experiences they get online.

Modern. Innovative. Interactive. Organized.

Those were among the words used most often by mystery shoppers to describe Amazon’s first ever retail storefront, Amazon Books. The report comes amid ongoing rumors that the Internet giant is planning to roll out additional stores.

There’s still time to sign up for today’s Webinar, “Getting the Most Out of Your Traffic and Conversion Program.”

The presentation, on Tuesday, March 1, from 2 p. m. to 2:30 p.m. EST, will provide valuable insights for retailers who are already tracking traffic and conversion in their stores and those that are considering it. Click here to register.