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Charming Charlie opens New York flagship, will expand globally


New York - Charming Charlie has unveiled its first New York City flagship store. Located on Fifth Avenue, the flagship is a showcase for the brand's new store concept, and was designed in partnership with Callison Architects.

At 16,000-sq.-ft., the three-level flagship in Midtown East is the largest of the brand's stores worldwide. Key design elements include a two-story, 30-ft. tall glass facade, 20-ft. tall double doors in the brand's signature vibrant pink lacquer and a classic residential-style interior that mixes feminine, mid-century accents with luxe materials.

Walnut flooring laid in a Herringbone pattern and a locally sourced marble staircase are contrasted with custom furniture such as pink Tibetan lambskin chairs and a curved blue velvet sofa, unique artwork curated specifically for this location and multiple suspended Tom Dixon brass shades hanging over the grand staircase. The store also features seven uniquely themed changing rooms and will be the home to the brand's private press relations office and showroom.

Charming Charlie plans to open as many as 55 new stores a year. The company will be expanding into the Middle East in 2015 and has signed its second international partnership agreement with SSI Group (Stores Specialists Inc.) for distribution in the Philippines. The first Charming Charlie stores are scheduled to open in the Philippines in late 2015.

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