Johnny Rockets goes to school

Aliso Viejo, Calif. – Count Johnny Rockets among those looking forward to starting college later this year. Johnny Rockets is launching a further expansion into college and university campuses through its Express prototype.



Johnny Rockets Express, a quick-service prototype aimed at universities, airports, malls and other entertainment destinations, offers flexible floor plans with options ranging from a 150-sq.-ft., free-standing kiosk to a 1,100-sq.-ft. restaurant.



Johnny Rockets currently has three campus restaurants located at Oklahoma State University, Florida’s Stetson University and New Jersey-based Richard Stockton College. With an optimized menu, a dedicated grab-and-go counter and localized décor, Johnny Rockets Express accommodates unique university requirements.



“Johnny Rockets’ premium burgers, sandwiches and shakes have an all-ages appeal; however, we have seen an increased interest from millennials, particularly college and university students making dining decisions for the first time,” said James Walker, president of operations and franchise development, Johnny Rockets. “To meet this growing consumer demand, we are targeting more campuses with our new Johnny Rockets Express prototype as a foodservice option for students and faculty. The menu options and flexible footprint ideally fit these venues.”