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Instacart gets into Halloween spirit


Instacart will be opening a temporary online Halloween pop-up shop.

Customers in Chicago, Los Angeles and San Francisco will be able to receive same-day delivery of costumes until supplies last. Instacart successfully piloted the Halloween shop in Seattle in 2014.

Instacart will charge its normal delivery prices for the special program: $3.99 for a two-hour delivery, and $5.99 for a one hour delivery when customers spend $35 or more. First-time Instacart users can have their costume delivered for free, as can Instacart express members.

"Everyone scrambles to find those last minute costumes, and we are here to help," said Sophie Kleinert, spokesperson at Instacart. "Our customers can enjoy Halloween with friends, family, and loads of candy rather than stressing about finding a costume."

Halloween has become a major holiday, with the NRF predicting 157 consumers will spend $2.5 billion on costumes alone this year. By expanding beyond groceries to grab some of that income, Instacart may be giving a hint of plans for future growth.

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