Marketing Tactics

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

Whole Foods Market is partnering with PBS to offer an exclusive new line of back-to-school products.

Framingham, Mass. – There are a lot of things parents look for when doing back-to-school shopping, but as Randy Newman once sang, it’s money that matters.

A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies.   

Highlights of Staples 2015’ Back-to-School Parents Survey include:

Brooklyn, N.Y. -- The design of West Elm’s upcoming store was inspired by a armory.

The retailer will open its ninth New York store on July 23. The 10,600-sq,-ft. store is located at Culver Road Armory, in Rochester.

Newport Beach, Calif. -- X Team International announced that partner Strategic Retail Advisors has been selected as a broker for the 81,658 sq. ft. of development surrounding a premium outlet center made up of shops and pads fronting Avenida Vista Hermosa in San Clemente, California.

Bengalaru, India – Bruce Springsteen fans will be delighted by the new store Nike Inc. is opening in Bengalaru, India. Aimed at customers who are “born to run,” the 7,355-sq.-ft., three-level store, Nike’s largest in India, places a special emphasis on the sport of running.

Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

Seattle – Although coffee prices are on the wane, Starbucks Corp. is facing rising wage and rent expenses. The retailer is passing at least some of those costs along to the consumer with higher prices on some beverages.

Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

New York -- High-end luggage and accessories Tumi has selected LED lamps from Solais Lighting, a division of PowerSecure International, has its lighting product of record. Tumi has specified Solais’ Xi20 and Xi24 PAR LEDs featuring the company’s VioLight color-enhancing technology.

Tumi recently installed the LEDs in its store in New York City’s Rockefeller Center.