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Israeli start-up targets Amazon Dash


The IoT-based home shopping landscape is getting a little more crowded.

According toTechCrunch, Tel Aviv, Israel-based technology start-up Kwik is partnering with retailers and CPG brands including Domino’s Pizza, Budweiser and Huggies in developing a new e-commerce “smart button.”

Like Amazon Dash, the Kwik button allows consumers to place online orders with a tap. Unlike Amazon Dash, retailers and CPG companies select their own fulfillment and payment options for Kwik transactions. Kwik is currently performing beta testing in Israel but plans to expand to the U.S.

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